Retention for dance studios

The families who leave tell you first.

SARA asks every family at your studio one question, by email, from your studio’s own address. Then it gives you the short list of families to call, with what they wrote in their own words.

Ask about SARA In development with Synergy Dance Studio, Austin TX. Not yet generally available.

Juniper Street Dance

How likely are you to recommend Juniper Street Dance to another family?

0 — not at all likely10 — extremely likely

Both questions below are optional.

Juniper Street Dance will see your name with this response.

Illustration with example data. The parent tapped 9 in the email.

One round, from your roll to your phone list

  1. Your families come inFrom your studio software’s export, so you ask the people actually on your roll.
  2. One question goes outFrom your studio’s address, with the 0 to 10 scale inside the email itself.
  3. Parents answer in a tapThe number is recorded as the page opens. Two written questions follow, both optional.
  4. You call the few who need itEvery family who scored 0 to 6 lands on your worklist, with their reason beside their name.

Worklist

FamilyScoreWhat they saidFollow-up
Okafor family2The Tuesday class is overcrowded and our daughter isn’t being seen.Open
Lindqvist family0Nobody returned our calls about the recital fee.Open
Moreau family5Pick-up on Thursdays is chaos.Contacted

Illustration with example data.

A list of names, not a dashboard

Most weeks the worklist is the only page you need. It shows the families who gave a low score, newest first, with what they wrote sitting in the row instead of behind a click.

Mark each one when you’ve spoken to them. SARA records who followed up and when. It doesn’t rank families by risk or try to predict who will leave. It shows you who said they were unhappy and why.

Numbers it can stand behind, or none at all

A score from a handful of answers moves more on who happened to reply than on anything you did. So SARA holds the score back until there are enough answers to mean something, and tells you exactly how many it’s waiting for.

  • No score under 30 answers. Every answer is still counted and kept.
  • Every score shows what it rests on: how many families answered, and how far it could plausibly move.
  • No guessed drop-out rate. One season of enrollment records can’t tell who left from who is still dancing, so SARA waits until it can.
  • No industry averages passed off as a figure about your studio.

No score yet

Not enough responses to compare — 15 of the 30 needed. A score from this few responses cannot be told apart from chance.

A score will appear here once enough families have answered. Every answer already given is counted below and none of it is lost.

Families in total
212
With an email we can use
194
No email at all
18

Illustration with example data. Families with no address are the ones no email survey can ever reach.

You see

Lindqvist family

Score 0 · detractor

Why: Nobody returned our calls about the recital fee.

Front desk sees

Lindqvist family

Score 0 · detractor

Why: [restricted]

Illustration with example data.

Families trust you with this. SARA treats it that way.

  • It comes from you. The email is sent from your studio’s address and carries your name, not ours.
  • No pretend anonymity. Parents are told, before they tap, that you’ll see their name with their answer.
  • Nothing watching. No tracking images in the email, and the survey page loads nothing from anywhere else.
  • You choose who reads the comments. Front-desk staff can work the call list without seeing what families wrote.
  • Written answers are encrypted where they’re stored, and your families are visible only to your studio.

What SARA will not do

Write anything for you

No model reads, scores, summarizes or predicts from a family’s answer. The words on your screen are the words they typed.

Touch your studio software

SARA reads what you export. It can’t change your schedule, your billing or your records.

Talk to your dancers

The survey goes to a parent or guardian. There is no student login and no student app.

Run a dance studio? Ask whether SARA would suit yours.

SARA is being built with Synergy Dance Studio in Austin, Texas, its design partner, and is not yet generally available. It’s designed, built and maintained by Cooper Sellers, working independently, and messages from this page go straight to them.